For 5 years, The Manual partnered with Nickelodeon and Blackpool City Council to produce a live event like no other: A kids-first festival encompassing Music, Mayhem and Slime – one that was to play to 12,000 attendees each year and broadcast on TV.
What we did
From the moment guests arrived in the area, they were presented with strong SLIMEFEST branding, live pop-up activations, and performers sourced, produced and managed by The Manual.
In order for the venue to host the complexity of the event we supplemented the existing setup with a temporary talent area, catering services, and TV studios all connected with super-fast WIFI.
For the main show we built a multifunctional stage and crowd area on an ice rink. The ambitious creative meant we had to innovate and invent special effects including finding weird and wonderful ways to slime the audience and talent with guitars, speakers and cannons.
Each year Nickelodeon flew their biggest talent over from the US to join local music acts including Becky Hill, Jonas Blue and John Newman who often made appearances at VIP Parties to host sponsors and corporate partners. Each year we themed these parties to complement the talent in attendance.
In collaboration with CC-Lab (TV production), the show was broadcast to over 250,000 viewers on Nickelodeon channels inspired an international roll-out of the format.