LIV Golf’s proposition “Golf, but Louder” is one that excites us here at The Manual. Pushing traditional formats and challenging status quo are qualities we hugely admire, so we welcomed the opportunity to work with the LIV Golf team a gain in 2023.
Our focus this year was delivering the headline music stage at the European tournaments, first at the Valderrama Golf Club in Spain and then just up the road from us, at The Centurion in London.
What we did
The main music stage makes up part of the LIV Golf Fan Village, with live music planned for the end of each tournament day to celebrate the game, the players, and the fans. We produced the main stage, including tech production, audio, visual and special FX to support outstanding performances from Beret at Valderrama and world class acts, DJ Snake and Alesso at The Centurion. We also supported the wider LIV Golf event team with plotting and placing tournament audio speakers in key tournament areas, to keep the crowd entertained and informed of tournament happenings and activities in the Fan Village, no matter where they were on the golf course.