Our experience brief was to design and implement a MTV brand take-over of a location for four-days, creating a central hub to showcase music industry experts and upcoming artists. Clients wanted to drive buzz, interest and digital content in the week leading up to the 2017 European Music Awards (London), and present MTV at the forefront of the UK music scene.
What we did
We transformed Hackney House, Shoreditch into a vibrant and edgy multipurpose space, which by day hosted exclusive industry panel sessions and music producing workshops, and by evening became a niche club experience with intimate DJ sets.
We fully re-designed the décor of the entire building including the external façade, to represent cutting-edge Youth culture whilst seamlessly integrating MTV and sponsor VOXI.