Heineken Global: 2024 Forum
The Brief
What we did
The venue was Evolution London, which allowed us to be more ambitious and build on a bigger scale than before. We used a new in-the-round auditorium format that created an intimate environment with three giant wrap-around screens for optimal immersion.
On arrival, the delegates entered a station concourse, which was the start of their ‘journey’ across London. The first stop was the Beavertown Gallery, with its own stage and aerialist performance. Dancers then took the delegates through the secret fridge doors to the next stop, the auditorium.
For the breakout spaces we recreated and revealed iconic London locations including Camden, Brixton and Shoreditch. The versatile breakout spaces allowed us to reset for the Thursday evening dinner and party in less than 2 hours and change the environment to surprise the delegates.
We handled every stage and element of the event – including concept creation, design, conference scheduling, production, implementation, and on-site management.
