The Brief

Fisher & Paykel, New Zealand luxury appliance brand came to us with a brief to help them launch their products to UK Kitchen Retailers ahead of their first UK flagship store opening in Wigmore Street, London.

The aim of the event was to educate Kitchen Retailers on new and existing product ranges so they would showcase them in their stores and recommend Fisher & Paykel to their customers.

The surroundings needed to be as luxury as the appliances and mirror the beautiful aesthetic the brand is known for.

What we did

We hosted the event at Protein Studios, Shoreditch which provided a multi-room experience to take guests on a Fisher & Paykel journey.

Food and beverage were an important part of the experience, so we partnered Fisher & Paykel with our neighbours in Brixton, The Laundry. Restaurant owner, Mel Brown (from New Zealand) and her team developed an NZ-inspired canape menu with a selection of NZ pairing wines, connecting Fisher & Paykel’s company heritage, ethos and appliances to the menu through a truly delicious experience journey.

Along with Fisher and Paykel’s fabricators, we transformed the Protein Studios into a premium environment that showcased the products using professional lighting.

Design-led lounge furniture throughout the space allowed in-depth product and relationship-building conversations to happen.  A magnificent dried floral installation by Halcyon Halcyon hung from the ceiling, completing the space and adding the ‘wow’ factor.

Photography by Pete Bromfield and Halcyon Halcyon.

Let's do this