The Brief

CULT & RAIN were looking for an agency to create an ambitious, ‘phygital’ environment for their guests to experience the latest NFT fashion drops in real life.

What we did

Using OUTERNET’s 12k video clad venue spaces, we took 150 guests deep into the metaverse on an exploration of Digital vs Physical.

We created an interactive space that showcased the latest physical prototypes for their sneaker range amongst a video backdrop to mirror the digital roots of the brand.

We further blurred the lines of reality and metaverse by streaming a DJ live from New York so real-life event goers could party alongside virtual avatars.

Let's do this