CHANNEL 5: UPFRONTS
The Brief
Channel 5 wanted to announce an incredible year of content for 2023. Our task was to find a wow-factor venue with great food and drink options to complement their launch event for journalists, advertisers, and VIP talent.
What we did
We identified the NoMad Hotel as the perfect venue to host Channel 5’s exclusive event. We loved the location in central London, whilst the understated design meant guests would feel relaxed in a luxury setting.
Guests arrived at the Magistrate Bar to be presented with a selection of delicious cocktails and canapés to enjoy with an acoustic set adding to the cosy atmosphere.
From here, they were ushered to the Magistrate Ballroom for the keynote speech. We dressed the space with real olive trees, warm lighting, and candles to keep it feeling stylish and intimate.
An impressive LED wall blended seamlessly in with the ballroom’s aesthetic adding ambient light and branding as a backdrop, before coming to life during presentations to deliver Channel 5’s awesome new shows.
