Channel 4: Mog’s Christmas Premier
The Brief
To celebrate the animation of Mog’s Christmas, Channel 4 wanted to host a special screening at the Odeon Luxe in Leicester Square. The experience needed to consist of two sessions, with the first being for press, influencers and their families and the second for Channel 4 staff, partners and families.
The event needed to have a red-carpet entrance moment, photo opportunities and kid-focused foyer entertainment before the animation viewing.
What we did
Guests arrived to a snowy welcome, setting the festive tone. Mog graced the red carpet alongside celebrities, adding excitement.
The venue transformed into Mog’s Christmas animation, with carefully curated decorations immersing guests. There were various photo opportunities, especially for children, including posing through Mog’s cat flap and with the Thomas family.
The event aimed to transport attendees into Mog’s enchanting world, offering memorable experiences and interactions in celebration of Judith Kerr’s beloved Christmas animation.
