As part of a bold new direct-to-consumer marketing strategy from Bosch, we were tasked with creating a new and interactive series of pop-up stands to premier the new FreshUp portable clothes freshening device.
What we did
We knew the product would be the hero of this activation so opted for a sleek, bold and modern design to complement the branding and draw people in. The aesthetic followed the eye-catching geometric lines, soft curves and plasma lighting used on the FreshUp portable aligning the brand and stand seamlessly. With intricate detailing and clever use of space, the stand provided a perfect platform for Bosch ambassadors to effectively demonstrate the product. We rolled this out in four of the UK’s highest footfall areas over 270 days in a year with great success promoting brand awareness and driving sales.