New European-wide research commissioned by Epson reveals a high proportion (83%) of people are planning to go to the same or a greater number of events once lockdown restrictions are lifted.

The survey of 2,500 consumers, designed with the assistance of a leading psychologist and expert Professor Steven Taylor, a specialist on the impact of pandemics on social behaviour, found that the ‘life is short’ sentiment resonates strongest amongst Baby Boomers (64%), the Silent Generation (63%) and females (61%). Over two thirds (69%) also said social events are ‘good for my soul and make me happy’.

The absence of in-person events has had a real impact on the public, with over two-thirds (63%) left feeling bored, sad and frustrated by not being able to have those experiences during lockdowns.

To make up for this, more than half (54%) spent this time sharing memories of past events with friends and family, and a further 51% have admitted to watching concerts and events online or on TV as a substitute for attending them in real life.

Professor Steven Taylor commented: “It’s clear that the overwhelming majority are eager to resume their pre-pandemic social lives, including attending live experiential events.”