The experience:

The Manual worked in partnership with the Comedy Central events team to conceptualise and execute a three-day Stand Up and Experiential festival. The event hosted 4 performance stages. The Comedy Central Main Stage, a Big Top, housing 3000 people and headlined by the UK’s very best comedic talent. A secondary stage, Extra, to present the newest and hottest comedy talent. CCTV, a Comedy Central TV stage that brought audiences the likes of Roast Battle, Your Face or Mine, Drunk History and Lip Sync Battle in a hilariously unpredictable live performance setting. Finally, the Unleashed tent where drag super-group Denim hosted an all-day party. As well as being the executive production partner, The Manual also secured City support for the event and investment from Southampton Council, whom hosted the festival in their central city park during the first weekend of October.

The impact: