The Experience:

The event launched the new industrial style Metropolitan product range – with surfaces that feature texture and colours inspired by erosion, decay or exposure. The Manual planned and executed a stunning launch event in the fittingly beautiful Bargehouse venue on the South Bank of London’s river Thames. The event, set across two floors of the historic building, saw guests on the first floor enjoying meticulously crafted cocktails, as well as food designed by Chef Iain Graham, who used ingredients to compliment the colours and textures of each the five Metropolitan launch surfaces. On the floor above, we showcased beautifully lit art-installation pieces of each Caesarstone surface as mirrored, pivoting doorways that created a dramatic environment for guests to photograph and interact with the product range. Great British Bake Off winner, Frances Quinn, also created an edible chocolate rock that guests chipped away at with chisels to reveal the many different layers of the interactive dessert.

Over 400 guests from the design community previewed the new quartz surfaces, marking another popular and successful Caesarstone launch event for the year.

The impact: