ABBA Voyage: Winter Activation
The Brief
The team at ABBA Voyage approached us with an exciting challenge: to conceive a creative solution that would elevate the guest experience throughout the winter season. They wanted a space that not only felt warm, inviting, and memorable, but also delivered genuine comfort and functionality during the colder months.
What we did
Collaborating closely with their in-house creative team and drawing inspiration from the vibrant visual language of the ABBA Voyage show, we developed two bespoke winter activations designed to surprise and delight audiences from the moment they arrived at the arena.
Inside the concourse, we reimagined the striking hexagonal roof structure, transforming it into a vivid canopy of colour and texture. We dressed the space with lush, ABBA Voyage inspired winter foliage, layering tones and shapes that echoed the show’s iconic palette. Strategically placed mirrors amplified the installation, catching the light and scattering it across the space, while bright, atmospheric lighting added depth, movement, and a sense of warmth that carried the show’s spirit through the entire experience.
Outside, we created a beautifully dressed winter tent, offering guests a warm, welcoming retreat before the performance. The space was styled to feel both seasonal and sophisticated. An atmospheric environment where visitors could gather, enjoy drinks, and soak in the anticipation of the show. Thoughtful lighting, textured décor, and subtle ABBA Voyage inspired details helped transform the tent into a memorable pre-show destination.
Together, these activations extended the ABBA Voyage experience beyond the stage creating moments of joy, comfort, and visual impact that enhanced every step of the guest journey during the winter months.
