Supermarket, an installation by BOMBAY SAPPHIRE and the Design Museum, has arrived at the museum’s Kensington high street home, stocking its shelves with essential items packaged in artworks created by a line-up of emerging artists.

Created by AMV BBDO and launched by Ogilvy PR, this installation will allow the museum to welcome much-missed visitors through its doors once again and promote the vital message that ‘Creativity is Essential’.

BOMBAY SAPPHIRE believes that creativity is an essential part of being human, making us feel fulfilled and happy.

But during the pandemic our access to art institutions and other vital sources of creative inspiration has been severely restricted. Now, as the UK slowly begins to emerge from lockdown, Supermarket will allow people to nourish their creativity and purchase limited edition works of art – all whilst doing their weekly shop. What’s more, they’ll be supporting the Design Museum which has suffered a 92% drop in its usual income streams while they do so.